Our Mission to Rescue Plastic From the Ocean

in Jan 7, 2025

At High Tide, the decision businesses (big or small) make shape the future of our planet. That’s why we’ve made it our mission to fight back against one of the biggest environmental challenges of our time: ocean plastic pollution.

Every order you place with High Tide doesn’t just support sustainable products—it directly contributes to removing 25 plastic bottles from the ocean. Together, we’re creating waves of change to protect marine life, clean our oceans, and build a more sustainable future.


The Plastic Problem: How Bad Is It?

The numbers are staggering:

  • Over 8 million tons of plastic enter the ocean every year.
    (Source: National Geographic)
  • That’s equivalent to one garbage truck of plastic dumped into the ocean every minute.
    (Source: Ocean Conservancy)
  • By 2050, it’s estimated there will be more plastic than fish in the ocean by weight if current trends continue.
    (Source: Ellen MacArthur Foundation)

This plastic waste doesn’t just disappear. Instead, it breaks down into microplastics, polluting our water, harming marine life, and even entering the food chain.


The Harm Caused by Plastic Pollution

Plastic in our oceans poses a massive threat to ecosystems, wildlife, and even human health:

  • Harm to Marine Life: Over 1 million seabirds and 100,000 marine animals die annually from ingesting or becoming entangled in plastic waste.
    (Source: World Wildlife Fund)
  • Disruption of Ecosystems: Microplastics disrupt the delicate balance of marine ecosystems, affecting the smallest plankton to the largest whales.
  • Impact on Humans: Microplastics are now found in seafood, drinking water, and even the air we breathe, with unknown long-term health consequences.

The ripple effect of ocean plastic pollution touches every corner of the planet. This crisis demands action—and that’s where High Tide steps in.


How High Tide is Making a Difference

For every order you place, High Tide rescues 25 plastic bottles from the ocean through our partnership with Greenspark. This program is part of our commitment to building a sustainable future by tackling the root causes of ocean pollution.

Here’s how your purchase helps:

  • Immediate Impact: Every rescued bottle removes harmful plastic from the ocean, reducing the threat to marine life and ecosystems.
  • Long-Term Change: Our efforts contribute to a larger movement of raising awareness and inspiring others to take action.
  • Sustainable Practices: Beyond plastic removal, High Tide prioritizes eco-conscious materials and processes to reduce waste from production to packaging.

Why 25 Bottles Matter

While 25 bottles may seem like a small drop in a vast ocean, the cumulative impact is immense. With every order, you’re joining a community of individuals committed to change. Together, we can:

  • Remove thousands (and eventually millions) of bottles from our oceans.
  • Reduce the risk to marine species by removing entanglement hazards.
  • Inspire others to adopt sustainable practices and make conscious choices.

Why Your Support Matters

By choosing High Tide, you’re not just purchasing a product—you’re supporting a mission. A mission to:

  • Protect marine ecosystems.
  • Reduce plastic pollution at its source.
  • Show that businesses can be a force for good.

Your order is a statement that you care about the planet and are taking action to protect it.


Our Vision for the Future

High Tide is just getting started. Our partnership with Greenspark is one step in a broader journey toward sustainability. Beyond rescuing plastic bottles, we’re committed to exploring innovative ways to make an even bigger impact—whether through eco-friendly materials, supporting ocean clean-up projects, or reducing our overall environmental footprint.

We envision a future where clean oceans are no longer a dream but a reality—and we’re inviting you to be part of that change.